Different | Brand Identity
Brand identity for Cosmetology clinic in Abu-Dhabi, the UAE
Authors: Ruben Movsisian, Daniil Savinskiy
2024
We started the logo development with a wide range of different options, but a few of them immediately stood out. At first, the ideas were based on soft, flowing shapes, as if they were magically forming themselves into what we needed.
the first concept ↓
But the gentle concept didn’t fully reveal the core meaning. we realized that the name “different” required a special, unconventional approach. That’s how the second concept appeared — more structured, confident, and precise, with a clear visual language that immediately stood out.
the final concept ↓
The image of a test tube with a barcode — a symbol of science and precision — became the foundation of the visual language.we translated this feeling of accuracy and technological clarity into the brand identity itself: every line, every element is functional, with nothing extra.
We wanted to highlight the "sterility" and medical aspect of the space. While beauty services usually hide this, we decided to bring it to the forefront. This led us to seek inspiration in the medical world.
Barcodes, like those on medical vials, are key to identification, reflecting the uniqueness and distinction of each item.
The soft colors, like those in a nude eyeshadow palette, contrast with the black-and-white barcode logo, showing a balance between gentleness and precise technology. The soft gradients contrast with the sharp graphics, creating a clear tension and adding depth and visual interest. The mix of smooth, natural shapes and sharp lines creates curiosity, making the design more engaging and dynamic.
The сorporate identity is carefully integrated into media and interiors, putting cleanliness and clarity first. In branding, we focus on functionality and results, and we strictly follow the graphic rules.
The brand’s style is perfectly integrated into the interior of the project, forming
an internal navigation system. For navigation the vinyl stickers are supposed to be used on the wall and door, forming a common composition.
towel ↓
↑ street sign
badge ↓
↑ glass bottle
↓ project team
