From Future | Pop-up
Bon Marché, Paris, France | 2025 | 20 sq. m
Team: Egor Bogomolov, Valerii Egorov, Marko Mirković, Artem Lebedev, Karina Krezhenevskaya, Dmitrii Ivanov, Tatiana Kurochkina, Dmitrii Mironov
Photographer: Mathieu Fiol
For the second consecutive year, we collaborated with From Future to design a pop-up space for their clothing brand at the legendary Le Bon Marché in Paris.
This year’s edition came with new creative constraints — the mall imposed a color palette limited to burgundy and orange. The studio chose to work with a deep burgundy tone, transforming it into a key narrative and visual element of the installation.
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Continuing the story that began with previous From Future pop-ups, the concept once again centers on the brand’s iconic “rock.”
In 2024, it was split in half. The 2025 installation playfully poses the question: What happened to the rock this time? Has it vanished, grown, or perhaps left a mark?
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This year, the stone takes on a new role as part of the “knit bar” at the heart of the space — an anchor point where visitors gather, reflect, and interact with the brand’s materials.
The spatial design embraces a futuristic aesthetic shaped by the mall’s guidelines. Burgundy gradients flow through the carpet and storage units, while polished stainless steel details bring sharpness and clarity.
axonometry
Among the key innovations is the tactile rock installation — one of the “pillars” wrapped in soft fabric, inviting visitors to experience the textures and quality of From Future’s knitwear. The lightweight railings and reflective materials enhance the sense of airiness and openness, reinforcing the brand’s futuristic spirit.
The rocks themselves are crafted from clay, intentionally left unpainted this year to preserve their raw, natural texture.
concept ↓
The knit bar is illuminated by a custom perforated light partition, where light seeps through patterned openings, creating a subtle, rhythmic glow — a visual echo of the textures and weaves that define the From Future collection.
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↓ project team
