Kloud | Brand Identity
Brand identity for Coffee bar in Glasgow, Scotland
Authors: Sofia Anikina, Dima Mironov
2025
We created the branding for Kloud, a coffee bar in Glasgow. From the start, our goal was clear: luxurious, fun, creative, modern, and unique — a brand that could resonate with everyone, from working professionals to influencers and students. Our first concept leaned into the world of books and storytelling.
the first concept ↓
We chose a serif font to evoke the feeling of immersing yourself in a novel while sipping a hot drink. The idea was to pair the rich aroma of coffee with the tactile pleasure of printed words. To add lightness — and to connect with the name Kloud — we made the “o” and “u” float, as if weightless, and softened the edges of the letters. It carried a subtle echo of Alice’s Adventures in Wonderland, adding a touch of magic.
But as we developed the brand, it became clear that Kloud needed more than a literary reference. It needed to feel alive, adaptable, and ready to connect with people in any mood, at any time of day.
the final concept ↓
The serif disappeared. In its place — lowercase, round, generous shapes, as if they’ve always been there. The curves became the language of the brand: warm, approachable, and instantly recognizable.
The colour palette is drawn directly from coffee — not just for looks, but for feeling: warmth, ritual, rhythm. From deep espresso browns to creamy oat tones and soft milk foam beige, it creates a gradient of comfort, moving from bold to gentle.
↑ color palette
The identity was built to travel well — to feel like a presence, not just a logo. Something that can live, move, and feel at home anywhere.
We tested Kloud on everything — from candles to stickers, menus to signage. Each surface spoke the same soft, generous language. Even embossed, backlit, or printed, the curves stayed gentle, the mood stayed intact.
menu ↓
candle ↓
Kloud is about an atmosphere you step into and instantly understand. It shifts with the day, the people, the light, wrapping you in warmth without asking for attention.
↓ project team
