Peppers | Pop-up
Dubai, the UAE | 2025 | 40 sq.m
Architects: Ruben Movsisian, Yulia Tsuglenok, Oleg Kaigorodov
Photographer: Žiga Mihelcic
Peppers is a brand that has been launching annual pop-ups since 2019, cultivating a loyal community for whom spiciness is more than just a taste — it’s an aesthetic. Our task was to translate this sensation into form, color, and light, creating a space that reflects the brand’s bold character and makes it instantly recognizable.
axonometry
At the heart of the concept is the visualization of flavor. The red color symbolizes hot pepper, dynamic reflective surfaces convey the pulsation of heat, and the contrasting play of light generates a sense of energy.
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The space is built around minimalist volumes, each contributing to the overall idea. The façade is clad in red mirrored panels that reflect the surrounding environment and create a sense of motion — like the shimmer of hot air above flames. This material not only draws attention but also shifts the perception of the space depending on the viewing angle.
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The interior is defined by contrasts. The open seating area is designed in the brand’s signature colors, amplifying the vibrancy of the overall concept. Inside, warm, flickering lighting reminiscent of glowing embers strikes a balance between intensity and comfort.
Additional lighting accents deepen the spatial experience, immersing guests in an atmosphere of rich flavor.
↓ project team
