re-feel | retail pop-up

The re-feel wellness pop-up is designed as a booster station for quick emotional and physical recharge. At its center is a showcase with the brand’s products, complemented by a wellness bar and merch area with interactive boxes. The design highlights the natural and technological essence of the products through metallic-effect surfaces, soft gradients, and diverse tactile materials like sand and tufted rugs. A central metallic sphere unifies the space, reflecting the innovative qualities of the brand.

retail | 60 sq.m.

Architects: Ruben Movsisyan, Danil Savinsky, Yulia Tsuglenok

Visualization: Tatiana Kurochkina

Photo: Dmitrii Suvorov

Care lies at the heart of the concept for re-feel’s new wellness pop-up project. The focus is on how visitors feel and how their experience can be enhanced. The space is designed as a booster station—a place to quickly recharge and gain a powerful boost for both emotional and physical well-being.

At the center of the composition is a showcase featuring the brand’s products, flanked by a wellness bar and a merch area with interactive boxes. This creates a space that feels both open and cozy.

plan (render)

Re-feel’s products are natural, beneficial, and technologically advanced. To highlight these qualities, metallic-effect surfaces and soft color gradients were chosen. For a variety of tactile experiences, materials like sand and tufted rugs from Kovrua were incorporated. To visually balance the space, a large metallic sphere was placed at the center, embodying the technological essence of the brand’s products.

One of the main challenges was the limited time for installation—just one night from June 30 to July 1. This required designing a lightweight, quickly assembled structure that was pre-built off-site.