![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/c18b0c18-f83a-45ef-85b9-8043234d0610_rw_1920.jpg?h=c29af1df6788f69edf89dc3ac72b07fe)
Yumms | Showroom & Desert Bar
Kidz - design studio
Designers: Anastasia Safianenko, Leonid Sobolev, Julia Anikina, Nikita Vorontsov
Supervision: Arianna Mikaya
Visualisator: Tatiana Kurochkina
Photo: Varvara Toplennikova
Choice Studio — Branding Agency
Creative Director: Aleksey Zadorozhny
Packaging Design: Ksusha Shchigoleva
CGI: Denislam Fashiev
Motion: Alisa Tukshumskaya
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/a6bcd069-a9fb-4ae2-9fbd-9e4acbe6898d_rw_1920.jpg?h=960ec81fa9f37951ed6ff78a0e10af06)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/f006fea0-321a-493d-adc5-e065b0d2b323_rw_1920.jpg?h=172499c465ea3bd9359bfdac515cae58)
The creator of the brand is Mark Rodovsky or already known to everyone as Marcelo Miracles
His clothes are outrageous, ambiguous and definitely cause a buzz around
The brand began to gradually expand and the appearance of a showroom became a top priority
The brand began to gradually expand and the appearance of a showroom became a top priority
The brand already has its target audience ↓
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/bbcd3020-6a7b-4133-9227-8480959dbffb_rw_1200.png?h=eebc7e4460087dada0c590c7fc9b1aba)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/51ed0ac1-f554-414f-81c3-5fd6f5b19164_rw_1200.gif?h=26c530fcd21b124640fcc969000ecea6)
Recognisable unique symbols. Colourful gravel, fur poufs, big velvet chair, recycled plastic
It was important to create something memorable, a little frightening in its extraordinariness,
but at the same time comfortable for meetings with friends and spending time
Choice studio developed a graphic design reflecting the concept of the institution
Delicious packaging and filling
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/0019cb76-1b91-45d8-97cd-8f1139836f65_rw_1200.jpeg?h=cf5fc9e922eb45d9e562b1f3d57a7770)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/e7418c4e-6ee6-4c46-9e64-2dee7c03a8a9_rw_1200.jpeg?h=46127b330a1144b58ef2ff7f7b98e780)
plan
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/61e60847-dbe5-478c-8453-3144b7eeb110_rw_1920.jpg?h=f6d6a9a23d5e43e509b576fdcfdefef5)
60 sq.m space ↑
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/d52ab226-b34d-4667-bb5c-0721d319037c_rw_1920.jpg?h=acd09079aded560eeb41872c4efe653a)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/59077857-3529-422c-b9e7-886b2675e541_rw_1920.jpg?h=70e6703137d08c687ac1b3ad90cecd05)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/cf4861f4-c86b-4526-8e14-82b3e86480e0_rw_1920.jpg?h=4ff31b9194ac70e4f674851e42a0f3e7)
Hairy wall ↓
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/fcde8f03-e315-4202-b52b-a69e12e162cf_rw_1920.jpg?h=0c4e35eea1c7964e69ee3958cd45ea4f)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/44b9b7a2-7879-4b77-ac9a-b820c6b75f28_rw_1920.jpg?h=608d47e1779e4a6cb29af6e31d6a974a)
↑ Fridge with Branded beverages
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/7f0fea0a-9614-4e44-95c3-8875433f3f8e_rw_1920.jpg?h=b17106ad8ae0b36e656b488f63d72531)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/3cc61a10-0e49-4d3e-a449-7ea1ab340187_rw_1920.jpg?h=b33cf223ddeb107e3470fce142f8afc0)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/c357e678-7e85-4225-a779-f4e70a984ea2_rw_1920.jpg?h=563e7ec80795a79434fb86bb0e804841)
↑ Outdoor sign
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/7e049b86-f00b-4676-83c4-c9f241db0ff8_rw_1920.jpg?h=bc7f6c6b0222e14cbca75d0c928e0eb2)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/42c0fa77-f980-440a-8ff5-7aafa370a9e1_rw_1920.jpg?h=162058490df841ab5a5aeae1db42c297)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/8609ddac-0880-4b29-adb6-6b9e48bd9af3_rw_1920.jpg?h=2583e9f97450a47e3ead0384d57846fc)
process ↓
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/a80b7a50-dcfe-4620-b923-9ba21d5f9bc3_rw_1200.jpeg?h=4ca1cf1231f26023bffc88f2567d866f)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/8e8ca9da-d86f-4291-ab08-097ce6f4aa37_rw_1200.jpeg?h=8b23aca2a5fc6a540f13a72e040d1cdb)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/61768d22-64b0-4270-bbc7-7750ab010b8e_rw_1200.jpeg?h=23f10d8dc4b5f8662906e0d467e27451)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/5912211a-42d4-434b-bc77-0e438de0e01a_rw_1920.jpeg?h=68e7cafd02045a166d5417f7b4df6dad)
![](https://cdn.myportfolio.com/94c5c0cf-cf7a-4607-bdea-9e52eec0cbdc/4339e60f-8c68-471a-8c81-ed9543c52802_rw_1200.jpeg?h=9c59d89525f4db7f707e1519a1c4edc7)